Conjoint analysis on Mongolian meat consumption

Authors

  • T Odsuren School of Economics and Business, MSUA
  • N Nyamaa School of Economics and Business, MSUA

DOI:

https://doi.org/10.5564/mjas.v11i2.234

Keywords:

conjoint analysis, choice based model, meat consumption, choice on meat consumption

Abstract

The diet in Mongolia is essentially based on animal products: meat, considered as "red food", and dairy products, "white food". Related to urbanization and changes of lifestyle, Mongolian food consumption structure is changing. But, meat is still important food for Mongolians. Therefore, Improvement of meat quality and meat safety issues is core issues of meat production and meat consumption. The study applied conjoint analysis methodology for consumer choice of meat. In result of Conjoint Analysis, Mongolians prefer good price and high fat content meat and safety meat. In future, the Mongolian Government should be oriented meat production and supply with trade mark and increase a production of Mongolian Brand meat.

DOI: http://dx.doi.org/10.5564/mjas.v11i2.234

Mongolian Journal of Agricultural Sciences Vol.11(2) 2013 pp.133-137

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Published

2014-11-25

How to Cite

Odsuren, T., & Nyamaa, N. (2014). Conjoint analysis on Mongolian meat consumption. Mongolian Journal of Agricultural Sciences, 11(2), 133–137. https://doi.org/10.5564/mjas.v11i2.234

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