Framing and quality of Climate change coverage in Mongolian media: A content analysis
Keywords:
climate change coverage, development journalism, social responsibility journalism, agenda-setting, framing, Mongolian media systemAbstract
Climate change poses a major challenge to Mongolia’s environmental, economic, and social sustainability, yet its representation in the national media remains underexplored. This study analyses how Mongolian media report on climate change, focusing on coverage priority, thematic scope, and informational quality. Guided by environmental, social responsibility, development journalism, and agenda-setting perspectives, the research uses content analysis of leading news websites, such as, Udrin Sonin, MNB Television, and MNB Radio. Findings show that coverage is frequent but largely framed around disasters and risks, with limited analytical and solution-oriented reporting. Citizen participation, policy responses, and adaptation strategies are rarely emphasised. News websites focus on short, event-based reports, while broadcast media provide more educational and socially responsible content, and newspapers address adaptation issues more often. Overall, climate change has not yet become a consistent and systematic topic within Mongolia’s development discourse. The study proposes an analytical model for evaluating climate change reporting in developing media systems and contributes empirical insights from Mongolian to international literature.
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