Results of assessment of the competitiveness ranking of Mongolia’s tourism destination
Keywords:Model of destination competitiveness, ranking evaluation of destination competitiveness, Grey relational analysis
The research study aimed to develop the tourism destination competitiveness model in the Mongolian case. Based on comparative analysis of the previously developed and applied models in other countries and regions, the author developed a basic model to evaluate the competitiveness of Mongolia’s tourist destinations. Mongolia’s 11 main tourism destinations were evaluated by the destination competitiveness model with 6 groups, and 11 categories. The Grey relational analysis was used to estimate the competitiveness ranking of Mongolia’s tourism destinations. The result of the research study showed that the Gobi, areas related to Chinggis Khan and Kharkhorin (or Karakorum) were the best destinations, in terms of competitiveness, and the Altai Tavan Bogd was listed as the least competitive destination in Mongolia.
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